Unlocking the Majesty of Amethyst: A Timeless Gemstone's Story

Decorative lettering reading "Amethyst" styled with intricate flourishes

Amethyst Gemstone: Fit for Royalty


Did you know there was a time when only royal family members and nobility were allowed to wear amethyst gemstone jewelry? Now you can find yourself in the company of Royals when you wear your favorite amethyst jewelry! Amethyst was as expensive and as cherished as Ruby and Emerald until the 19th Century, when large deposits of Amethyst were discovered in Brazil.


Amethyst: A Gemstone Steeped in History, Myth and Tradition


For more than 5000 years, amethyst gemstone has been used as an ornament in Europe and Asia. 


The name Amethyst comes from the Greek word amethystos meaning ‘not intoxicated.' Greek Lore says that the Greek Gods believed that drinking from goblets studded with amethyst gemstones would prevent drunkenness and excess.



The Timeless Elegance of Amethyst: From Medieval Warriors to Modern Romantics


Medieval soldiers wore amethyst gemstone jewelry into battle to protect, give them courage, and aid them in staying focused. Amethyst is known as the stone of Saint Valentine, the patron of romantic love, who wore an amethyst gemstone ring carved with the image of Cupid.


February Birthstone


Amethyst gemstone is the birthstone for people born in February. This captivating stone is one of the most popular varieties of quartz. Its hues of lavender-lilac to deep violet-purple can be found in various pieces of jewelry. 

Unlocking the Healing Power of Amethyst

Beyond its mesmerizing beauty, Amethyst has a treasure trove of metaphysical benefits that have intrigued seekers of spiritual enlightenment for centuries.


  1. Spiritual Protection: It is often used as a protective stone, shielding against negative energies and psychic attacks.
  2. Enhanced Intuition: Amethyst is thought to stimulate the third eye chakra, promoting intuition and spiritual insight.
  3. Emotional Stability: It is said to have a calming effect on the mind, relieving stress, and anxiety, which promotes emotional balance.
  4. Clarity of Mind: Amethyst is believed to enhance mental clarity, aiding in decision-making and problem-solving.
  5. Spiritual Growth: It is associated with spiritual growth and enlightenment, facilitating connection with higher realms and promoting spiritual awareness.
  6. Creativity: Amethyst is believed to stimulate creativity and imagination, making it a helpful stone for artists and writers.
  7. Balance and Harmony: It is associated with balancing energies and promoting harmony in relationships and environments.
  8. Support in Meditation: Many practitioners use amethyst during meditation to deepen their practice and facilitate spiritual connection.

Whether adorning oneself with amethyst jewelry or harnessing its energies in meditation, this mystical gemstone continues to illuminate the path to inner harmony, creativity, and spiritual awakening.


Decorative lettering reading

Sparkle for Generations: Tips for Preserving Amethyst's Natural Beauty

Amethyst gemstone is a durable stone with a rating of 7 to 7.5 on Mohs scale of mineral hardness. All jewels, however, are susceptible to wear and tear. Taking good care of them will help insure that their natural beauty and brilliance will last for generations.

Protect Your Amethyst Gemstone: The Importance of Proper Storage

Store your amethyst gemstone jewelry in a jewelry box, in a cool environment. Almost all amethysts present in the market today have been artificially treated to effectively enhance their color and improve their overall clarity. This makes them sensitive to abrupt increases in temperature and even light. Amethyst can fade to a yellow color when exposed to sunlight over a long period of time.

Handle with Care: Why Exercising Caution with Your Jewelry Matters

Avoid wearing any kind of fine amethyst gemstone jewelry while exercising, performing household chores, swimming or participating in strenuous activities. By doing so, you may put the gemstone at risk of random blows, cracks, discoloration and even breakage.

Defending Against Damage: Preventing Chemical Exposure to Preserve Amethyst's Beauty

As always, protect your amethyst gemstone jewelry from chemicals! Hydrofluoric acid, ammonium fluoride, and alkaline solutions, most of which are found in household cleaners can severely damage the amethyst. Even perfumes, hand sanitizers, and hairsprays should be kept away from your amethyst gemstone jewelry. Avoid wearing your jewelry in swimming pools and spas.


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